Amber Bebe

The challenge

Amber Bebe is an Australian distributor of the popular amber beads for teething babies and toddlers. The new business owner had purchased the business along with the existing branding and website. Her one request when engaging Harmonica for a rebrand was to make Amber Bebe look natural, something that was completely missing from the previous look.

Harmonica brand agency - Amber Bebe branding packaging
Harmonica brand agency - Amber Bebe branding logo
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The strategy

The branding is inspired by the baltic amber beads themsleves and how they are formed from tree resin. The tone of the brand is set with a natural pastel colour palette and softened, organic edges. Rollout of the new brand style included redesigned packaging, marketing materials and a re-skin to the existing website.

Harmonica brand agency - Amber Bebe branding photography 1
Harmonica brand agency - Amber Bebe branding photography 5
Harmonica brand agency - Amber Bebe packaging design
Harmonic brand agency - Amber Bebe branding - flyers
Harmonica brand agency - Amber Bebe branding web design
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Harmonica brand agency - Amber Bebe branding poster

I’m so impressed. Thank you. I love it and so does everyone else I’ve shown.  I now pose the question to myself ‘why did I wait so long to contact you?’

Kirsty Holmes

Amber Bebe

Harmonica brand agency - Amber Bebe branding photography 2

Services: Brand identity, brand strategy, packaging, print marketing, print advertising, web design, art direction (photography)

 

Photography: Isaac Roberts