Andrew Hobbs Photo

Harmonic brand agency - Andrew Hobbs branding - surfing

The challenge

Surf photographer Andrew Hobbs crafts beautiful images from in and out of the water. Selling high quality art prints, shooting local professional surfers and amateurs looking to improve their surf game, Andrew came to us wanting to turn his free time passion into a serious business.

Harmonic brand agency - Andrew Hobbs branding - card
Harmonic brand agency - Andrew Hobbs branding - stamp
Harmonic brand agency - Andrew Hobbs branding - stationery

The strategy

Inspired by ‘Cali-surf culture’ and surf line-art icons, the created marque not only works as an identity for his body of work, but also a stamp of authenticity. This means exclusive prints can be hand stamped and personally signed. The new branding was designed to not distract from the photographic composition, but instead subtly distinguish each product as a unique work of art.

Harmonic brand agency - Andrew Hobbs branding - frame
Harmonica brand agency - Andrew Hobbs branding shirt
Harmonic brand agency - Andrew Hobbs branding - surfing

I was stunned that so much detail and effort was put into something I was so passionate about. I would highly recommend Harmonica to anyone wanting to create or grow their brand. You will find passionate people who are as dedicated to your project as you are.

Andrew Hobbs

Andrew Hobbs Photo

Harmonic brand agency - Andrew Hobbs branding - surfing

Services: Brand identity, stationery