The challenge

For over 30 years, Flannerys have been making high quality, natural, organic and ethical sourced food available to all. From humble beginnings and a single store in Tweed Heads, Flannerys now have stores dotted across southern Queensland. Harmonica were tasked with updating the Flannerys brand and bringing it to life across their new flagship store and cafe at Victoria Point.

The strategy

Looking at the key values of the Flannerys story, we focused on inclusions of authentic raw textures like timber, polished concrete and exposed brick. The interior graphics were inspired by traditional sign writing and simple honest messaging. Typography was the main hero in the design with playful type lockups highlighting nutritional values and general good-ness that aligns with the brand tone of voice. The new Flannerys supermarket location styling was rolled out across external signage, wayfinding, point of sale, promotional and educational materials.

You guys rock.

Kate Lyons

Flannerys Marketing Manager

Services: Brand identity, brand strategy, brand guidelines, stationery, art direction (photography), interior graphics, print design, icon design, point of sale, packaging design


Photography: Two Birds Social, John Arygle
Signage production: CV Signage Solutions