Krush Juice Bar

Harmonica brand agency - Krush branding - logo

The challenge

Located at Helensvale Westfield, Krush Juice Bar is an initiative of the Discount Fruit Barn located nearby. With the wide range of fresh fruit and vegetables at their fingertips, Krush offers fresh juices, smoothies, salads and healthy snacks to thirsty and hungry shoppers.

A collaborative project with a local architect, Harmonica were tasked with creating a brand identity that could seamlessly transition across 2d and 3d platforms. Applications included a variety of printed materials, interior finishes and accompanying food service disposables.

Harmonica brand agency - Krush branding kiosk
Harmonica brand agency - Krush branding - animation
Harmonica brand agency - Krush branding - chalkboard 2

The strategy

Bold colours and contemporary typography create a high quality, clean and fresh aesthetic, working alongside a pop-up style store footprint. This is further enhanced by pairing elements such as wood cladding with blackboard signage – giving the space a natural, tactile and handcrafted feel. Displaying fresh fruit and vegetables along the bench tops further demonstrates the freshness and quality of the ingredients and helps draw in passing shoppers.

Harmonica brand agency - Krush branding - chalkboard 1
Harmonica brand agency - Krush branding - uniforms
Harmonica brand agency - Krush branding - cup
Harmonica brand agency - Krush branding bowl
Harmonica brand agency - Krush branding hat
Harmonica brand agency - Krush branding sign

Services: Brand identity, kiosk design, apparel design