Vaikobi

Harmonic brand agency - Vaikobi - shirt

The challenge

Vaikobiʼs paddle sport range has been designed specifically for performance paddling and watersports. The Vaikobi range is a collection of technical clothing designed to adapt to weather conditions and control body temperature. Harmonica was engaged to bring fresh eyes to the casual range, and create some shirt graphics that could be worn by brand ambassadors and Vaikobi team riders.

Harmonic brand agency - Vaikobi - shirt

The strategy

We researched current trends in men’s casual fashion t-shirts, and got busy creating some graphic shapes and patterns inspired by the name Vaikobi. We wanted the designs to suit the 25-40 year old team riders, and to also appeal to Vaikobi’s mature demographic of customers.

We sourced fashion forward t-shirt blanks, and supplied suitable colourway options for each design. The result is a suite of t-shirt graphics that customers of the brand would aspire to wear.

Harmonic brand agency - Vaikobi - shirt
Harmonic brand agency - Vaikobi - shirt
Harmonic brand agency - Vaikobi - shirt

Services: Brand strategy, apparel design